Sales Analytics – 3 important metrics to track

Sales Analytics – 3 important metrics to track.

  1. Lead Scores: Score your leads on a scale of 1 to 100. Potential buyers with fewer than 65 points are “prospects”; potential buyers with more than 65 points are “leads”. The higher the number of points, the hotter the lead.
  2. Lead Conversion Metrics: What percentage of new leads (referral, inbound, website, advertisement, outbound) turn into qualified opportunities? What percentage of these qualified opportunities convert to closed deals?
  3. Pipeline Metrics: How much new pipeline opportunities (in dollars) are you generating every month? What percentage of pipeline opportunities are from proven campaigns, cold calling or other sales techniques you deploy?

Sales Analytics is an important component of Growth Analytics. Read the full article @ Growth Analytics.

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